Bullion is a leading Fin Tech. Company located in the mainland of India. Investment is the commitment of money or capital to purchase financial instruments or other assets in order to gain profitable returns in the form of interest, income, or appreciation of the value of the instrument. This includes putting money into stocks, bonds, fixed deposits, recurring deposits and mutual funds.
The Project
Bullions main objective was to generated detailed inside into a growth segment they called Gen-Z investors. They where aiming to get a clear understanding what this segment expects toward different touchpoints of there digital as well as physical journey. With the goal to be able to tailor there digital and product offering closer to the needs of those clients.
The Impact
Vsolution enables us to set up a total autonomous model to segment our data based of thousands of data points, helped us to develop an insight full survey design, which gave us the ability to clearly understand likes and dislikes of the experience we offer to our client. Due to the Business Model of Vsolution we didn't lose time and where able to start one week after the first contact.
Udit Aggarwal
Business Head
